How to Book a Private Jet for (Relatively) Cheap

James Butler Helps Private Air Travelers Find the ‘Goldilocks Fit’

Bethesda, Maryland • April 2015

In an interview with the luxury magazine, Made Man, Shaircraft CEO, James Butler, talks about how to make the most of your money when it comes to private jet travel.

Butler, who has negotiated hundreds of private aviation contracts, believes that the key to maximizing jet dollars is to look for a “goldilocks fit.” “Not too large, not too small—just right,” he says.

Unlike in a fairy tale, when it comes to jets, there isn’t always a happy ending. Trying one investment and then trying another before finally landing on the perfect solution can be very costly.

For this reason, Butler starts by developing a travel profile for each of his clients based on their answers to several important questions.

Among them:

  • What is your budget?
  • Where and when do you fly?
  • How far in advance do you plan your trips?
  • How many passengers and how much luggage do you take?
  • Do you have specific aircraft preferences?
  • Can you take advantage of depreciation tax deductions?

Butler believes that the ultimate goal should be to purchase maximum flight time on aircraft that best fit your needs from reliable and financially stable companies at a minimum cost.

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