Interviewed for a special feature on fractional ownership, James Butler helps Aviation International News make sense of the fractional industry’s struggle to balance service, value and profitability. In line with his owner-centric focus, Butler explains, “Owners are willing to pay a fair price for service, but they don’t like the lack of cost transparency – the hidden costs. They want providers to be more straightforward and they want to be treated like owners, not passengers.” He adds, “Ultimately, the owners want the providers to be sustainable.”
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